NBC's PENTATONIX CHRISTMAS SPECIAL Grows +27% Vs. Slot Average Last Season
By: Caryn Robbins Dec. 15, 2016
NBC's "A Pentatonix Christmas Special" (1.4/5 in 18-49, 7.5 million viewers overall from 8-9 p.m. ET): Is close to rounding up to a 1.5 (currently reporting a 1.44 in these prelim fast-affiliate ratings).
Jumps +27% versus NBC's timeslot average last season in 18-49 (1.4 vs 1.1, L+SD) and is up 1.5 million persons or +25% in total viewers (7.489 million vs. 5.982 million). Grows half-hour to half-hour in nearly every key measure, including gains of +7% in adults 18-49 (1.4 to 1.5), +11% in adults 25-54 (1.8 to 2.0) and +9% in women 25-54 (2.2 to 2.4). "A SATURDAY NIGHT LIVE Christmas Special" (1.5/5 in 18-49, 5.7 million viewers overall from 9-11 p.m. ET): Is close to rounding up to a 1.6 (currently reporting a 1.548 in these prelim fast-affiliate ratings). Wins its second hour among ABC, CBS and NBC in 18-49 (1.5) ahead of CBS's "Survivor" reunion (1.4) and ABC's "Designated Survivor" (1.2). Ranks #1 or tied for #1 among those nets from 10-11 p.m. in men and women 18-49 and adults, men and women 18-34. Is up +7% versus last year's "SNL" Christmas special in 18-49 (1.5 vs. 1.4 from 9:30-11 p.m. on Wednesday, Dec. 2, 2015) and up +30% in total viewers (5.747 million vs. 4.417 million).NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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