NBC's Olympic Coverage Featuring Usain Bolt Delivers Big Ratings
By: Caryn Robbins Aug. 15, 2016
NBC's Sun. night Olympic coverage, featuring Usain Bolt's 3rd straight 100m win and another Simone Biles gold, posted a 17.4/29 in metered-market households. NBC's Sunday coverage peaked with 21.4/34 in metered-market households from 9:15-9:30 p.m. ET for Bolt's historic 100-meter dash win.
Also in primetime: NBCSN posted a 0.75 in metered-market households (7 p.m.-midnight ET) and Bravo a 0.77 for the conclusion of the men's tennis final (7-8:30pm ET) Boosted by Olympic promotion, NBCSN's Arsenal-Liverpool match posts a 0.64 in metered-market households - best opening weekend cable rating for @PremierLeague Simulcast of Men's Golf Final Round on NBC & @GolfChannel is the 2nd highest-rated 90-minutes of golf in 2016 (6.3 in metered-market households, 1:15-2:45pm) NBC Olympics through Sunday reached 1.86 Billion Live Streaming Minutes - already topping by +26% combined total of ALL prior Olympics (1.48 billion). NBC's Sun. primetime coverage from 7-11 p.m. ET (17.4 in metered-market households) nearly triples the combined total of ABC, CBS and FOX (6.1) NBC's Sun. primetime 9.0 rating among adults 18-49 in the local people meters is five times the combined rating of the other Big 4 nets (1.8) Top local markets for NBC Olympics Sun. night: Salt Lake 20.5/40; Austin 20.2/35; Columbus 19.9/33; Richmond 19.9/32; Denver 19.7/38Videos