NBC's NINJA WARRIOR Grows +13% in Key Demo

By: Jun. 24, 2014
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"American Ninja Warrior" (1.8/6 in adults 18-49, 5.5 million viewers overall from 9-11 p.m. ET) is currently up +13% week to week in adults 18-49 (to a 1.8 rating from 1.6) and up +17% in total viewers (5.5 million vs. 4.7 million), pending updates. The 1.8 is "Ninja's" highest 18-49 rating since June 2 and the 5.453 million in total viewers is a season high for a regular "Ninja" and best since a special "USA vs. Japan" telecast on Jan. 13 (5.537 million).

In its second hour from 10-11, "Ninja" currently ranks #1 among ABC, CBS and NBC in all key measures ahead of CBS's "Under the Dome" recap and ABC's "Mistresses" original.

The 1.8 rating for "American Ninja Warrior" in 18-49 is currently the #1 rating of the night among Big 4 Primetime telecasts, pending updates, on a night that includes Fox's "MasterChef" (1.7/6 from 8-9 p.m.) and "24: Live Another Day" (1.4/4 from 9-10) and ABC's "Bachelorette" (1.5/5 from 8-10:01) and "Mistresses" (1.0/3 from 10:01-11).

An encore telecast of "Last Comic Standing" (1.0 rating, 4 share in adults 18-49, 3.5 million viewers overall from 8-9 p.m. ET) is up +11% versus last week in both 18-49 (1.0 vs. 0.9) and total viewers (3.5 million vs. 3.2 million).


In Late-Night Metered Markets Monday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/5 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.9/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (0.9/3 in metered-market households with an encore) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


For the Week:

NBC has won the Primetime ratings week of June 16-22 among the Big 4 networks in adults 18-49 with Tuesday and Sunday editions of "America's Got Talent" ranking as the #1 and #2 programs of the week on those networks. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 1.2 rating, 4 share in adults 18-49 and 4.9 million viewers overall for the week.

"American Ninja Warrior" (#8), "Last Comic Standing" (tied for #10) and "The Night Shift" (tied for #12) joined the two "Talent" telecasts among the top 15 Primetime telecasts on ABC, CBS, NBC and FOX last week, and ranking within the week's top 30 were two Wednesday encores of "Law & Order: SVU" (tied for #22 and tied for #28) and Friday's "Dateline NBC" (tied for #28).

"Talent" ranked #1 and #2 in adults and men 18-49, persons 2+, teens 12-17 and adults, men and women 25-54 and was also #1 in adults 18-34, men 18-34 and kids 2-11.

In addition to leading ABC, CBS, NBC and FOX for the week in adults 18-49, NBC ranked #1 in adults, men and women 25-54; men and women 18-49; adults 18-34 (tie) and women 18-34 (tie),

Through 39 weeks of the 2013-14 broadcast year, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tied with Fox), men 18-49 (tied with Fox), men 25-54 and all key adult-female demos. It's the first time NBC has ranked #1 in adults 18-49 at this point in the season in 10 years (since the 2003-04 season).

NBC's 2/6 rating in adults 18-49 is the network's top average at this point in the season in four years (since a 2.6 in 2009-10).

Versus one year ago, NBC is up +13% for the broadcast year to date in adults 18-49 (2.6 vs. 2.3).

In total viewers, NBC ranks #2 for the broadcast year with an average of 8.9 million viewers, which is its biggest overall audience 39 weeks into the season in eight years (since 2005-06, 9.4 million). Versus one year ago, NBC is up +28% season to date in total viewers (8.9 million vs. 6.9 million). It's the first time NBC has ranked #2 in total viewers at this point in the season in 10 years.

WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 39, 2012-13... Week 39, 2013-14...Diff
NBC...1.9...1.2...Down 37%
CBS...0.8...0.8... Even
ABC...2.4...1.0... Down 58%
Fox...1.1...1.0... Down 9%

Total Viewers, L+SD
Net... Week 39, 2012-13... Week 39, 2013-14...Diff
NBC...6.709 million ...4.897 million...Down 27%
CBS...5.052 million...4.982 million...Down 1%
ABC...6.920 million ...4.101 million...Down 41%
Fox...3.073 million ...2.947 million...Down 4%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.3...2.6...Up 13%
CBS...2.7...2.2...Down 19%
ABC...2.2...2.1...Down 5%
Fox...2.4...2.3...Down 4%

Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...6.926 million ...8.895 million...Up 28%
CBS...11.156 million...10.163 million... Down 9%
ABC...7.769 million ...7.495 million...Down 4%
Fox...6.682 million ...6.960 million...Up 4%


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."


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