NBC's NINJA WARRIOR Grows +13% in Key Demo
By: Caryn Robbins Jun. 24, 2014
"American Ninja Warrior" (1.8/6 in adults 18-49, 5.5 million viewers overall from 9-11 p.m. ET) is currently up +13% week to week in adults 18-49 (to a 1.8 rating from 1.6) and up +17% in total viewers (5.5 million vs. 4.7 million), pending updates. The 1.8 is "Ninja's" highest 18-49 rating since June 2 and the 5.453 million in total viewers is a season high for a regular "Ninja" and best since a special "USA vs. Japan" telecast on Jan. 13 (5.537 million).
In its second hour from 10-11, "Ninja" currently ranks #1 among ABC, CBS and NBC in all key measures ahead of CBS's "Under the Dome" recap and ABC's "Mistresses" original. The 1.8 rating for "American Ninja Warrior" in 18-49 is currently the #1 rating of the night among Big 4 Primetime telecasts, pending updates, on a night that includes Fox's "MasterChef" (1.7/6 from 8-9 p.m.) and "24: Live Another Day" (1.4/4 from 9-10) and ABC's "Bachelorette" (1.5/5 from 8-10:01) and "Mistresses" (1.0/3 from 10:01-11). An encore telecast of "Last Comic Standing" (1.0 rating, 4 share in adults 18-49, 3.5 million viewers overall from 8-9 p.m. ET) is up +11% versus last week in both 18-49 (1.0 vs. 0.9) and total viewers (3.5 million vs. 3.2 million).In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/5 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.9/5.
For the Week: NBC has won the Primetime ratings week of June 16-22 among the Big 4 networks in adults 18-49 with Tuesday and Sunday editions of "America's Got Talent" ranking as the #1 and #2 programs of the week on those networks. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 1.2 rating, 4 share in adults 18-49 and 4.9 million viewers overall for the week.
Adults 18-49, L+SD
Net... Week 39, 2012-13... Week 39, 2013-14...Diff
NBC...1.9...1.2...Down 37%
CBS...0.8...0.8... Even
ABC...2.4...1.0... Down 58%
Fox...1.1...1.0... Down 9% Total Viewers, L+SD
Net... Week 39, 2012-13... Week 39, 2013-14...Diff
NBC...6.709 million ...4.897 million...Down 27%
CBS...5.052 million...4.982 million...Down 1%
ABC...6.920 million ...4.101 million...Down 41%
Fox...3.073 million ...2.947 million...Down 4% SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.3...2.6...Up 13%
CBS...2.7...2.2...Down 19%
ABC...2.2...2.1...Down 5%
Fox...2.4...2.3...Down 4% Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...6.926 million ...8.895 million...Up 28%
CBS...11.156 million...10.163 million... Down 9%
ABC...7.769 million ...7.495 million...Down 4%
Fox...6.682 million ...6.960 million...Up 4%
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
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