NBC's NINJA WARRIOR Delivers Series Record Total Viewers
By: Caryn Robbins Aug. 11, 2015
NBC won Monday night among the Big 4 networks in every key measure (including a tie in women 18-34), winning of six of six half-hours in adults 18-49 with "American Ninja Warrior" and "Running Wild with Bear Grylls."
"American Ninja Warrior" (2.0/7 in 18-49, 7.0 million viewers overall from 8-10:01 p.m. ET):Is delivering a series record in total viewers (6.999 million, edging the prior record, 6.990 million on June 8). Is the #1 show of the night on the Big 4 in adults 18-49, total viewers and other key demos. Is up +5% versus the show's 1.9 rating of the prior two weeks. Grew +7% week to week in total viewers (6.999 million vs. 6.515 million). Led last night's slot among the Big 4 in all key measures. Heading into last night, was up +10% summer to date versus one year ago in 18-49 (2.2 vs. 2.0, "most current") and up +23% or 1.3 million persons in total viewers (7.1 million vs. 5.8 million). "Running Wild with Bear Grylls" (1.4/5 in 18-49, 4.0 million viewers overall from 10:01-11 p.m. ET):
Grew in 18-49 and total viewers for a third straight week (1.1 to 1.2 to 1.3 to 1.4 from July 20 to Aug. 10 in 18-49 and 3.3 million to 3.6 million to 3.8 million to 4.0 million in total viewers).
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