NBC's LITTLE BIG SHOTS Ties as #1 Show of Sunday Night Among Big 4

NBC's "LITTLE BIG SHOT" (1.3/5 in 18-49, 7.4 million viewers overall from 8-9:01 p.m. ET): Ties as the #1 primetime show of the night on the Big 4 in adults 18-49 (with Fox's "Family Guy").

On Mother's Day and facing competition that included TNT's NBA Playoffs and ESPN's Red Sox-Yankees baseball, builds by +160% on its lead-in in 18-49 (1.3 vs. 0.5) and by +86% in total viewers (7.4 million vs. 4.0 million).

Ranks #1 in the time period among the Big 4 networks in adults 18-49, women 18-49, adults 25-54, men 25-54 (tie) and women 25-54

Will grow substantially via time-shifting and VOD - "LBS" has increased by +21% this season in 18-49 rating (from a 2.14 to a 2.60) and 1.8 million viewers overall (12.2 million to 14.0 million) going from L+SD to L+7.

"The Carmichael Show" (0.8/3 in 18-49, 3.5 million viewers overall from 9:01-9:30 p.m. ET): Facing competition that included HBO's "Game of Thrones," AMC's "Fear the Walking Dead" and TNT's NBA Playoffs, retains +89% week to week in 18-49 (0.8 vs. 0.9).

Ranks #2 in the time period among the Big 4 networks in total viewers.

Will grow with time-shifted viewing and VOD -- the prior week's "Carmichael" increased by +22% in 18-49 going from L+SD to L+3 (0.90 to 1.10) and 517,000 persons in total viewers (4.2 million to 4.7 million)).

"Crowded" (0.7/2 in 18-49, 2.8 million viewers overall from 9:30-10 p.m. ET): Retains +100% week to week in 18-49 (0.7 vs. 0.7) and 91% in total viewers (2.751 million vs. 3.025 million).

Retains 88% of its lead-in in adults 18-49 and 100% in men 18-49 (0.6 vs. 0.6).

Will add substantial viewership via time-shifting and VOD -- the previous week's "Crowded" increased by +27% in 18-49 going from L+SD to L+3 (0.73 to 0.93) and 571,000 persons in total viewers (3.0 million to 3.6 million).

"Dateline NBC" (1.0/4 in 18-49, 5.1 million viewers overall from 10-11 p.m. ET): Wins the hour among ABC, CBS and NBC in adults 18-49.

Wins the hour among those nets in adults, men and women 25-54, men and women 18-49 and men 18-34.

Maintains +100% week to week in adults 18-49 (1.0 vs. 1.0).

Will add significant viewership via time-shifting - Sunday's "Dateline NBC" has increased by +21% this season in 18-49 rating (from a 1.10 to a 1.33) and 777,000 viewers overall (5.5 million to 6.3 million) going from L+SD to L+7.

Upscale: Sunday's "Dateline" is generating a solid upscale audience, indexing at a 111 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).

"Dateline: On Assignment" (0.5/2 in 18-49, 4.0 million viewers overall from 7-8 p.m.):
· Is close to rounding up to a 0.6 in adults 18-49 (currently reporting a 0.54 in these prelim fast-affiliate ratings).

Image courtesy of NBC

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