NBC's LAW & ORDER SVU Grows +11%; Equals 14-Month High
By: Caryn Robbins Jan. 14, 2016
NBC finished within 0.2 of the nightlong win in adults 18-49 versus all-original competition on the Big 4 networks, including Fox's "American Idol" and series premiere of "2nd Chance"). "Chicago P.D." (2.0/7 in 18-49, 8.0 million viewers overall from 10-11 p.m. ET) gows week to week versus last week's "Chicago" triple-crossover conclusion (2.0 vs. 1.9, +5%), while capturing the show's highest 18-49 and total-viewer results in 18 months.
Delivers the show's highest 18-49 rating since Nov. 12, 2014 (2.2 in 18-49) and equals the show's highest rating ever excluding crossovers, and earned the top non-crossover rating since the series premiere also did a 2.0 on Jan. 8, 2014. Dominates the time period among ABC, CBS and NBC, winning in every key measure and has now finished #1 or tied for #1 in 18-49 versus the time period's regular ABC and CBS drama competition with last 26 regular-slot originals, dating back to November 2014. Will add significant viewership via time-shifting and VOD -- last week's "Chicago P.D." increased by +52% in 18-49 going from L+SD to L+3 (1.88 to 2.86) and by more than 3.4 million persons in total viewers (8.7 million vs. 12.2 million). The 3.448 million lift for "Chicago P.D." was the show's biggest-ever increase going from L+SD to L+3 "Law & Order: Special Victims Unit" (2.0/6 in 18-49, 8.0 million viewers overall from 9-10 p.m. ET) grows +11% week to week to equal a 14-month high in 18-49 and generates its highest rating since Nov. 11, to match its season high and best since a Nov. 12, 2014 crossover episode (2.4)."The Mysteries of Laura" (1.2/4 in 18-49, 7.5 million viewers overall from 8-9 p.m. ET):
· Equals its season high in 18-49 and highest rating since the Feb. 25, 2015 telecast featuring guest star Erick McCormack.
· In total viewers, locked up a season high and the show's biggest overall audience since that Feb. 25, 2015 episode.
· Grows +20% week to week in 18-49 (1.2 vs. 1.0) and +10% in total viewers (7.536 million vs. 6.841 million).
· Will add significant viewership via time-shifting and VOD -- Last week's "Laura" grew +34% in 18-49 going from L+SD to L+3 (1.04 to 1.39) and by more than 1.5 million persons in total viewers (6.8 million vs. 8.4 million).
· Upscale: "Laura" is delivering a solidly upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.
· Fallon's guests Wednesday night included Danny DeVito, Khloe Kardashian and musical guest Colin Hay with The Roots. · Meyers' guests Wednesday included Ice Cube, Heather Graham and musical guest Kelsea Ballerini. · Daly's guests Wednesday night included Holly Holm, Ryan Duffy and musical guest Handsome Ghost (encore).
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.2/8; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.1/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters. · From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2). · At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
Image courtesy of NBC
Videos