NBC's JIMMY FALLON Leads Late Night Week of October 6th
By: Caryn Robbins Oct. 16, 2014
"The Tonight Show Starring Jimmy Fallon" has won the late-night ratings week of Oct. 6-10 with an +18% gain over "Tonight's" year-ago week in adults 18-49 and wins on five of five nights versus the time period's ABC and CBS competition in 18-49 and total viewers.
Fallon's 1.00 rating for the week dominated the time-slot competition, delivering a +64% margin over ABC's "Jimmy Kimmel Live" (0.69) and a +75% margin over CBS's "Late Show with David Letterman" (0.57). In total viewers, Fallon's average 3.668 million persons gave him advantages of +33% over "Late Show" (2.758 million) and +42% over "Kimmel" (2.585 million).
Versus the same week last year, "The Tonight Show" grew by +18% in 18-49 rating (to a 1.00 from a 0.85) and was up +6% in total viewers (3.668 million vs. 3.459 million).
At 12:35 a.m. ET, "Late Night with Seth Meyers" outdelivered CBS's rebroadcasts of "Late Late Show with Craig Ferguson" in adults 18-49 and all other key measures, excluding men 18-34, where the two shows tied. Meyers also prevailed versus ABC's "Nightline" in their head-to-head half-hour from 12:30-1 a.m. in every key demographic - adults, men and women 18-34, 18-49 and 25-54.
Note that CBS's Thursday shows were delayed last week by a high-rated NFL overrun. Friday's "Kimmel," "Late Night" and "Last Call" were encores.
Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
WEEK 1
Tonight...1.00/5...3.668 million
Dave *...0.57/3...2.758 million
Kimmel *...0.61/3...2.585 million 12:35-1:05 a.m.
Nightline...0.39/2...1.498 million 12:35-1:35 a.m.
Seth Meyers *...0.49/3...1.552 million
Ferguson (R) *...0.37/2...1.347 million 1:35 a.m.-2:05 a.m.
Carson Daly * ...0.29/2...0.850 million * CBS Thursday shows were delayed by an NFL overrun. Friday's "Kimmel," "Late Night" and "Last Call" were encores.
SEASON AVERAGES Show...18-49...total viewers 11:35 p.m.-12:35 a.m.
Tonight...1.13/5...3.967 million
Dave...0.56/3...2.737 million
Kimmel...0.67/3...2.723 million 12:35-1:05 a.m.
Nightline...0.43/3...1.661 million 12:35-1:35 a.m.
Seth Meyers...0.51/3...1.578 million
Ferguson...0.38/3...1.414 million 1:35 a.m.-2:05 a.m.
Carson Daly ...0.31/3...0.876 million
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