NBC's Encore Telecast of THE VOICE Grows +80%
By: Caryn Robbins Mar. 16, 2015
"Dateline NBC" (0.9/3 in 18-49, 5.0 million viewers overall from 9-11 p.m. ET) grew week to week by +13% in adult 18-49 rating (0.9 vs. 0.8), by +18% in adults 25-54 (1.3 vs. 1.1) and by +34% or 1.3 million persons in total viewers (5.0 million vs. 3.7 million).
"Dateline NBC" equaled its highest Sunday rating in 18-49 since Jan. 25 (1.2 from 7-8 p.m.) and matched its top Sunday result in 25-54 since Feb. 8 (1.4). In total viewers, it's the most-watched Sunday "Dateline" since Feb. 22 (5.4 million from 7-8 p.m.). An encore telecast of "The Voice" (0.7/3 in 18-49, 3.3 million viewers overall from 7-9 p.m. ET) grew by 0.4 of a rating point or +80% from its first half-hour to its fourth in adults 18-49 (0.5 to 0.9) and +65% or 1.7 million persons in total viewers (2.6 million to 4.3 million). NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.Videos