NBC's CELEBRITY APPRENTICE Ranks #2 Among Networks

From 9-11 p.m. ET, "All-Star Celebrity Apprentice" (1.6/4 in 18-49, 4.9 million viewers overall) ranked #2 among ABC, CBS, NBC and FOX for its first hour in adults 18-49 and tied for #1 among ABC, CBS and NBC from 10-11 p.m. ET.

"All-Star Celebrity Apprentice" finished within 0.2 of a point of last week's official-national rating (1.8/5) and within a tenth of a point of last week's 1.7 in these prelim fast-affiliate ratings. Last week's 1.8 in official nationals matched the show's season high. Last night's edition is also currently running within 7 percent of last week in total viewers (4.905 million vs. 5.273 million).

In the 10:30 p.m. ET lead-in to local news, "All-Star Celebrity Apprentice" tied for #1 in the key news demographic of adults 25-54 (with a 2.2 rating, tied with CBS's "Mentalist") and was #1 outright among those networks in men 25-54, men 18-49 and adults and men 18-34.

From 7-9 p.m. ET, an Encore telecast of "The Voice" (0.8/3 in 18-49, 3.3 million viewers overall) grew from its first half-hour to its fourth by 57 percent in 18-49 rating (to a 1.1 from a 0.7) and by 73 percent or 1.9 million persons in total viewers (4.5 million vs. 2.6 million).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Photo courtesy of NBC

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