NBC's Broadcast o iHEART RADIO MUSIC AWARD Gains in Total Viewers

The "iHeart Radio Music Awards" (1.7/5 in 18-49, 5.5 million viewers overall from 8-11 p.m. ET) grew +21% versus NBC's average in the time period last season excluding sports in adults 18-49 (with a 1.7 rating vs. a 1.4, L+SD non-sports) and was up +5% in total viewers (5.521 million vs. 5.234 million).

The "iHeart Radio Music Awards" maintained 100% of its adult 18-49 rating from last year (1.7 from 8-11 p.m. on May 1, 2014) and is currently up +1% in total viewers (5.521 million vs. 5.477 million). These are NBC's best results in the time period since the "SNL 40" special on Feb. 15.

The "iHeart Radio Music Awards" won the time period among the Big 4 in adults 18-4 and also ranked #1 in the slot among those networks in adults 18-34, adults 25-54 and all key adult-female demos. For its third and final hour from 10-11 p.m. ET, the "iHeart Radio Music Awards" won among ABC, CBS and NBC in every key ratings demographic - adults, men and women 18-34, 18-49 and 25-54.

The "iHeart Radio Music Awards" led NBC to the nightlong win among the Big 4 in adults 18-34 (with a 1.1 average rating from 7-11) and women 18-34 (1.3).

An encore telecast of "The Voice" (0.5/2 in 18-49, 2.8 million viewers overall from 7-8 p.m. ET) grew by +25% from half-hour to half-hour in adults 18-49 (from a 0.4 rating to a 0.5), +17% in adults 25-54 (0.6 to 0.7) and +29% in women 25-54 (0.7 to 0.9).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Photo courtesy of NBC

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