NBC's BELIEVE Grows Week-to-Week by 29%
By: Caryn Robbins Jun. 02, 2014
"Believe" (0.9/3 in 18-49, 4.2 million viewers overall from 9-10 p.m. ET) grew week to week by +29% in 18-49 rating (to a 0.9 from a 0.7) and +43% in total viewers (4.183 million vs. 2.925 million). In the time period, "Believe" ranked #2 among the Big 4 networks in men 18-49 and men 25-54. L+7 Time-Shifting: "Believe" originals are growing this season by an average of +69% in 18-49 rating from their L+SD results to L+7 (to a 1.88 from a 1.11) and increasing by 2.6 million persons in total viewers (7.4 million vs. 4.8 million).
"Crisis" (0.8/3 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET) increased week to week by +14% in 18-49 rating (to a 0.8 from a 0.7) and by +32% in total viewers (3.864 million vs. 2.937 million). In the time period, " "Crisis" finished #1 in the ABC, CBS and NBC in adults 18-49 and all other key demos (including a tie in men 18-34). L+7 Time-Shifting: "Crisis" originals this season are increasing by an average of +61% in 18-49 rating from their L+SD results to L+7 (to a 1.77 from a 1.10) and growing by 2.2 million persons in total viewers (6.7 million vs. 4.5 million). An encore telecast of "America's Got Talent" (0.9/3 in 18-49, 4.2 million viewers overall from 7-9 p.m. ET) generated an 11-week time-period highs for NBC -- the network's best 18-49 total-viewer results in the Sunday 7-9 p.m. ET slot since March 16 ("The Voice"). From its first half-hour to its fourth, the "Talent" rebroadcast grew by +57% in 18-49 rating (to a 1.1 from a 0.7) and +58% or 2.0 million persons in total viewers (5.4 million vs. 3.4 million).NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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