NBC's AMERICAN NINJA WARRIOR is #1 Non-NBA Show of the Night in All Key Measures
By: Caryn Robbins Jun. 09, 2016
NBC's "AMERICAN NINJA WARRIOR" (1.6/6 in 18-49, 5.7 million viewers overall from 8-10 p.m. ET): Is the #1 non-NBA show of the night on the Big 4 networks in every key category (adults, men and women 18-34, 18-49 and 25-54, plus total viewers - note that ABC's primetime "Jimmy Kimmel Live" results are currently inflated by West Coast basketball ratings).
Facing ABC's coverage of the NBA Finals, finishes within 0.1 of a point or 6% of last week's season premiere in adults 18-49 (1.6 vs. 1.7). Retained 100% week to week in adults, men and women 18-34. Will grow significantly via time-shifting and VOD: last week's "Ninja" increased by +18% in 18-49 (1.73 to 2.04) and 820,000 viewers overall (6.4 million to 7.2 million) going from L+SD to L+3. "The Night Shift" (0.9/3 in 18-49, 4.3 million viewers overall from 10-11 p.m. ET): Ranks #2 in the time period among ABC, CBS and NBC in every key category. Week to week, retains 100% in adults 18-34 (0.6 vs. 0.6) and grows 0.1 of a point or +25% in men 18-34 (0.5 vs. 0.4), despite last night's high-rated NBA competition. Will increase substantially via time-shifting and VOD: last week's "Night Shift" grew by +27% in 18-49 (1.05 to 1.33) and 1.2 million viewers overall (4.8 million to 6.0 million) going from L+SD to L+3. In Late-Night Metered Markets Wednesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 1.7/4; and ABC's "Jimmy Kimmel Live," 2.7/8, delayed by an NBA FINALS overrun.Videos