NBC Wins the Week of 11/7 in Total Viewer; Moves to #1 for Season in 18-49
By: Caryn Robbins Nov. 15, 2016
NBC has won the primetime ratings week of Nov. 7-13 among the Big 4 networks in both total viewers and the key adult 18-49 demographic, with the network's strongest results since Premiere Week seven weeks ago, according to "live plus same day" viewing figures from Nielsen Media Research.
It's NBC first total-viewer win of the season and first during a full in-season week since March 7-13, the week "Little Big Shots" aired its preview and premiere telecasts. With the weeklong 18-49 win, NBC has moved back ahead of FOX to lead the season in 18-49, despite Fox's boost from seven primetime telecasts of the highest-rated WORLD SERIES in 12 years. Leading NBC's dominant 18-49 win for the week was the Seahawks-Patriots "Sunday Night Football" matchup, the #1 telecast of the week on ABC, CBS, NBC or FOX in 18-49; as well as Tuesday's NBC News Election Night coverage, #2; Monday's "The Voice," tied for #9; and Monday's "2016 SNL Election Special," #11. Rankers exclude sports pre- and post-game shows. "Sunday Night Football" is the #1 primetime telecast of the week on the Big 4 in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17.Videos