Regarding this morning's Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to change for live sports coverage, nor do they include NFL Network viewers that will be included in NBC averages for the "Thursday Night Football" game in official-national ratings.
In these preliminary results, NBC ranks #1 for the night among ABC, CBS, NBC and FOX in adults 18-49, total viewers, adults 25-54, adults 18-34 and every key adult-male category in the fast-affiliate ratings, even prior to time-zone adjustment and the addition of NFL Network viewers. In time zone-adjusted metered-market household results, the "Thursday Night Football" game featuring the New Orleans Saints at the Carolina Panthers, carried on NBC and the NFL Network, averaged a combined 9.3 rating, 16 share from 8:30-11:45 p.m. ET (not including digital data). NBC ranked #1 for the night in both metered-market households and adults 18-49 in the 25 markets with Local People Meters. The 9.3/16 overnight for "Thursday Night Football" is the best for an NBC show on a Thursday since the Sept. 8 NFL Kickoff Game (16.5/29 for Panthers-Broncos). Top markets for Saints-Panthers on NBC / NFLN: New Orleans 40.7/55; Charlotte 25.7/42; Greensboro 20.7/32; Raleigh 14.5/24; Norfolk 13.7/22; Denver 13.6/23; Richmond 13.3/21; Seattle 12.7/23; Greenville 12.5/20; Atlanta 11.6/19.Videos