NBC Wins the Night in 18-49 and Total Viewers in Prelim Thursday Ratings

By: Nov. 18, 2016
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Regarding this morning's Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to change for live sports coverage, nor do they include NFL Network viewers that will be included in NBC averages for the "Thursday Night Football" game in official-national ratings.

In these preliminary results, NBC ranks #1 for the night among ABC, CBS, NBC and FOX in adults 18-49, total viewers, adults 25-54, adults 18-34 and every key adult-male category in the fast-affiliate ratings, even prior to time-zone adjustment and the addition of NFL Network viewers.

In time zone-adjusted metered-market household results, the "Thursday Night Football" game featuring the New Orleans Saints at the Carolina Panthers, carried on NBC and the NFL Network, averaged a combined 9.3 rating, 16 share from 8:30-11:45 p.m. ET (not including digital data). NBC ranked #1 for the night in both metered-market households and adults 18-49 in the 25 markets with Local People Meters.

The 9.3/16 overnight for "Thursday Night Football" is the best for an NBC show on a Thursday since the Sept. 8 NFL Kickoff Game (16.5/29 for Panthers-Broncos).

Top markets for Saints-Panthers on NBC / NFLN: New Orleans 40.7/55; Charlotte 25.7/42; Greensboro 20.7/32; Raleigh 14.5/24; Norfolk 13.7/22; Denver 13.6/23; Richmond 13.3/21; Seattle 12.7/23; Greenville 12.5/20; Atlanta 11.6/19.

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," a 2.3 rating, delayed by an NFL overrun; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.1/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9, delayed by an NFL overrun; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," a 1.2 rating in metered-market households, delayed by an NFL overrun; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.5 in 18-49, delayed by an NFL overrun; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly," delayed by an NFL overrun, averaged a 0.8 rating in metered-market households and a 0.4 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.



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