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NBC Wins for Saturday Among the Big 4 Networks in Adults 18-49

An Aug. 26 encore of "Saturday Night Live," with host Aziz Ansari and musical guest Big Sean, has averaged a 2.5 rating, 7 share in households in Nielsen's 56 metered markets and a 0.8/4 in 18-49 in the 25 markets with local people meters. The "Saturday Night Live" encore was the #1 show of the night on the Big 4 networks in metered-market households, outrating every Saturday primetime telecast on those nets in households. Versus the show's year-ago August encore, last night's "Saturday Night Live" is up +14% in metered-market households (2.5 vs. a 2.2 rating).


Saturday Primetime Ratings (Note: These fast-affiliate ratings are subject to significant revision in official nationals due to local preemptions for high-rated NFL preseason football):


NBC currently ranks #1 for the night among the Big 4 networks in adults 18-49, pending updates.


"Dateline Saturday Night Mystery" Is currently #1 from 10-11 p.m. ET among ABC, CBS and NBC in adults 18-49 (0.9), adults 25-54 (1.2) and total viewers (4.2 million), pending updates. Will add viewership via time-shifting and VOD - so far this season, "Dateline Mystery" is increasing by +15% in 18-49 rating (from a 0.59 to a 0.68) and +399,000 viewers overall (3.7 million to 4.1 million) going from L+SD to L+7. Upscale: "Dateline Mystery" generates a solid upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes)


An encore telecast of "American Ninja Warrior" Is currently tied for #1 among the Big 4 networks from 8-10 p.m. in 18-49 (0.8), pending updates.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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