NBC Wins 2nd Monday of Season, THE VOICE Grows Wk-to-Wk in Total Viewers

NBC ranks #1 for the night among the Big 4 networks in adults 18-49. THE VOICE (2.5/9 in 18-49, 10.8 million viewers overall from 8-10:01 p.m. ET) wins the two-hour time period among the Big 4 networks in every key measure and tops "Dancing With the Stars" head to head by +56% in 18-49 (2.5 vs. 1.6). The show beats "Dancing" in every other key measure, even in total viewers (10.791 million vs. 9.516 million).

The show rates within 0.1 of last week's season-premiere rating in 18-49 (2.5 vs. 2.6) and increases by +3% in total viewers (10.791 million vs. 10.507 million). Is the first fall edition of "Voice" to grow from Monday's Week 1 to Week 2 in total viewers since 2012. Grows +47% versus what the show was averaging at the end of last season through the May sweep in 18-49 (2.5 vs. 1.7) and in total viewers is up +20% (10.791 million vs. 8.959 million). Will add substantial viewership via time-shifting and VOD - last Monday's "Voice" grew by +24% in 18-49 (from a 2.63 rating to a 3.26) and more than +2.1 million viewers overall (10.6 million to 12.7 million) going from "live plus same day" Nielsens to L+3. Upscale: Last season, Monday's "Voice" delivered a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.

"The Brave" (1.2/4 in 18-49, 5.4 million viewers overall from 10:01-11 p.m. ET): Is currently running within 0.1 of a point of last week's series premiere in 18-49 (1.2 vs. 1.3) and is retaining 90% in total viewers (5.355 million vs. 5.957 million), pending updates. Is currently retaining 100% of its series-premiere ratings among millennial men (0.5 vs. 0.5 in men 18-34) and millennial women (0.8 vs. 0.8). Is currently beating CBS' "Scorpion" by +33% in adults 18-49 (1.2 vs. 0.9) and outrating it in every other key measure, pending updates. Will add significant viewership via time-shifting and VOD - the prior week's "Brave" increased by +40% in 18-49 (from a 1.33 to 1.86) and more than +2.5 million viewers overall (6.0 million to 8.5 million) going from "live plus same day" Nielsens to L+3.

In Late-Night Metered Markets Monday Night (note the ABC stations in Washington, D.C., and Kansas City carried an NFL football overrun beyond primetime): In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/5; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.6/7.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.5/4 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.2/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

To post a comment, you must register and login.