NBC Sports SUNDAY NIGHT FOOTBALL Wins the Night in Key Demo

NBC Sports coverage of last night's San Francisco 49ers-New York Giants "Sunday Night Football" game averaged a 13.1 rating, 22 share in metered-market households from 8:30 to 11:45 p.m. ET and NBC won the night in the 56 local markets metered by Nielsen Media Research and in adults 18-49 in the 25 markets with Local People Meters.

The Giants win over the 49ers earned the highest metered-market household rating for an NFL primetime game versus a Major League Baseball Division Series game since 1997 (Patriots-Broncos, 15.4 on ABC).

The 13.1/22 for 49ers-Giants is the second-best Week 5 overnight in the 10 years "Sunday Night Football" has aired on NBC (behind only the 14.0 for Packers-Falcons in 2011).

The 13.1/22 for 49ers-Giants on SNF is up from last year's Week 5 game (12.8/20 for Bengals-Patriots).

In each of its first six games this season, NBC's "Sunday Night Football" has been up versus the same game for the prior season in metered-market households. It's the first time in the 10-season history of "SNF" on NBC that each of the first six games has grown versus the prior year.

The 49ers-Giants thriller on "SNF" posted a 7.7 rating in 18-49 in the local people meters - up +5% versus last year's Week 5 game (7.3).

Top local ratings for the 49ers-Giants game on NBC were: 1. Sacramento, 24.2/41; 2. San Francisco-Oakland, 22.6/41; 3. Las Vegas, 20.7/34; 4. West Palm Beach, 16.9/27; 5. New York, 16.8/27; 6. Denver, 16.4/27; 7. Richmond, 16.2/24; 8. New Orleans, 16.1/24; 9. Albuquerque, 15.8/25; 10t. Indianapolis and Milwaukee, 15.1/26 and 15.1/25.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Need more TV Theatre News in your life? Sign up for all the news on the Spring season, discounts & more...