NBC Sports Presents Final FORMULA ONE GRAND PRIX This Weekend
NBC Sports Group concludes its five-year run as Formula One's exclusive U.S. media rights holder this weekend, while on pace for its most-watched F1 season since acquiring rights prior to the 2013 season. Comprehensive live coverage of the Abu Dhabi Grand Prix culminates with race coverage on Sunday at 7:30 a.m. ET on NBCSN.Sunday's pre-race coverage begins at 7 a.m. ET on NBCSN with F1 Countdown, leading into live grand prix coverage, followed by post-race coverage on F1 EXTRA at 10 a.m. ET. NBC, NBCSN, NBCSports.com, and the NBC Sports app will combine to present comprehensive live coverage of all practice, qualifying and race coverage this weekend, beginning Friday at 4 a.m. ET on NBCSports.com and the NBC Sports app with Practice 1.
With one race remaining in the 2017 campaign, NBC Sports Group is on pace to have its most-watched Formula One season since acquiring rights prior to the 2013 season.
- Through 19 races, NBC Sports Group's coverage of the 2017 F1 season has produced a Total Audience Delivery (TAD) of 558,000 average viewers, up 14% vs. last year's TAD (20 races; 489,000);
- NBC Sports Group has grown live F1 viewership by 65% (TAD of 558,000 average viewers in 2017 vs. 339,000 average viewers on FOX/SPEED in 2012);
- With one race remaining, NBCSN is on pace to deliver the best F1 viewership for a single cable network in more than 20 years. Through 12 races, NBCSN's coverage has produced a Total Audience Delivery of 445,000 average viewers, and has grown viewership on the network in each consecutive season of coverage;
- With a TAD of 1.154 million viewers, NBC's F1 coverage in 2017 (4 races) ranks as its second-best ever, and up 20% vs. 2016 (963,000; 3 races).