NBC Ratings for Sunday Primetime 09/02

Sunday Primetime Results:

An encore telecast of "Dateline NBC" (0.6/3 in 18-49, 0.9 in 25-54, 4.9 million viewers overall from 7-9 p.m. ET):

· Grows +40% from its first half-hour its fourth in 18-49 (0.5 to 0.7) +57% in 25-54 (0.7 vs. 1.1) and +1.9 million persons or +46% in total viewers (3.987 million to 5.840 million).

· Upscale: Sunday's "Dateline" is indexing at a 124 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

A rebroadcast of "America's Got Talent" (0.5/2 in 18-49, 3.0 million viewers overall from 9-11 p.m. ET):

· Ranks #2 in the timeslot among the Big 4 networks in adults 18-49 (including a tie with FOX from 9-10 p.m.), adults 25-54 and total viewers, behind only ABC's COLLEGE FOOTBALL telecast.

NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.

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