NBC Ranks Number One in Tuesday Night Ratings with AMERICA'S GOT TALENT Topping BACHELOR IN PARADISE

By: Aug. 22, 2018
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NBC Ranks Number One in Tuesday Night Ratings with AMERICA'S GOT TALENT Topping BACHELOR IN PARADISE

NBC ranks #1 Tuesday night versus the Big 4 competition in adults 18-49, total viewers and every other key measure, winning six of six half-hours in adults 18-49.

"America's Got Talent" (2.0/9 in 18-49, 11.0 million viewers overall from 8-10:01 p.m. ET):

· Is close to rounding up to a 2.1 in 18-49 (currently reporting a 2.04 in these prelim fast-affiliate ratings).

· Is the #1 show of the night in 18-49, total viewers and all other key measures (including a tie in women 18-34).

· Beats the timeslot's combined Big 4 competition in total viewers (11.007 million vs. a combined 10.521 million).

· Tops ABC's "Bachelor in Paradise" in the timeslot by +82% in 18-49 (2.0 vs. 1.1) and by +7.0 million persons or +177% in total viewers (11.0 million vs. 4.0 million).

· Is retaining 100% of last week's 2.0 in these prelim fast-affiliate ratings in 18-49 and 95% of last week's 2.1 in official nationals.

· In total viewers, is up versus last week's fast-affiliate 10.863 million and retaining 99% of last week's 11.135 million in official nationals.

· Will add significant viewership via time-shifting:

o Last week's "Talent" increased by +25% in 18-49 (2.06 to 2.58) and +2.1 million viewers overall (11.1 million to 13.2 million) going from L+SD to L+3.

o These were the biggest L+3 lifts of the night in 18-49 rating and total viewers.

o L+7: "America's Got Talent" has increased by +39% in 18-49 rating going from L+SD to L+7 (from a 2.17 to a 3.01) and +3.1 million viewers overall (11.6 million to 14.7 million).

o With the addition of 35-day linear and projected non-linear ratings, "Talent's" 18-49 figure grows to a 4.36.

· Upscale: "Talent" is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Making It" (1.0/5 in 18-49, 4.1 million viewers overall from 10:01-11 p.m. ET):

· Is currently up +11% week to week in 18-49 (1.0 vs. 0.9) and up +7% in total viewers (4.062 million vs. 3.805 million), pending updates

· Wins the timeslot among ABC, CBS and NBC in every key demographic - adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54.

· Is currently equaling the timeslot's combined ABC-CBS competition in 18-49 (1.0 vs. a combined 1.0).

· Is the #1 most-watched Week 4 episode of any new summer series so far this year on the Big 4 networks (beating the previous Week 4 high of "The Proposal" on July 9, 3.446 million), and is also currently the #1 top-rated Week 4 episode of any new summer series so far this year on the Big 4 (beating the previous Week 4 high of "Gordon Ramsay's 24 Hours to Hell & Back" on July 11, 0.9), pending updates.

· Will add significant viewership via time-shifting and VOD - last week's "Making It" increased by +22% in 18-49 rating going from L+SD to L+7 (from a 0.94 to 1.15) and +682,000 viewers overall (3.8 million vs. 4.5 million) going from L+SD to L+3.

· Upscale: "Making It" generates a solid upscale audience, indexing at a 111 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Making It" is indexing at a 117.

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.5/4 with an encore telecast; "Late Show with Stephen Colbert," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.3/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/3 with an encore; "Late Show," 0.2/2 with an encore; and "Jimmy Kimmel Live," 0.3/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 0.9/3 in metered-market households with an encore; CBS's "Late Late Show," 0.9/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49 with an encore; "Late Late Show," 0.1/1 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.


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