NBC NIGHTLY NEWS WITH LESTER HOLT Dominated Key Demo for the Week
By: Caryn Robbins Sep. 19, 2017
NBC NIGHTLY NEWS WITH LESTER HOLT won the key demo for the week of September 11, marking its 65th straight week as the #1 most-watched evening broadcast according to Nielsen Research Data. The broadcast continues its winning streak in the demo most valued by news advertisers averaging 1.9 million A25-54 viewers, beating "ABC World News Tonight" by +94,000 viewers (+5%) and "CBS Evening News" by +567,000 viewers (+43%).
For 110 of the past 111 weeks, Nightly News was also the most-watched among A18-49 viewers, averaging 1.4 million and topping ABC by +112,000 viewers (+9%) and CBS by +421,000 viewers (+45%). 8 million total viewers tuned in to Nightly News for the week of September 11. Nightly News bested "CBS Evening News" by +2 million total viewers (+32%) and grew its year-over-year total audience. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in three seasons. Nightly News outpaces the competition on social media with more followers on Facebook and a fivefold advantage in Twitter engagement compared to ABC's "World News Tonight."Weekly Highlights:
- Nightly News averaged 1.9 million A25-54 viewers, outperforming ABC by +94,000 viewers (+5%) and CBS by +567,000 (+43%).
- Nightly News has ranked #1 in A25-54 for 65 consecutive weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +112,000 (+9%) and CBS by +421,000 (+45%).
- Among A18-49 viewers, Nightly News has won 110 of the last 111 weeks.
- Nightly News averaged 8 million total viewers, besting CBS by +2 million (+32%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49, leading its competition by double digits.
- Nightly News holds its largest demo advantages over CBS in three seasons.
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