NBC NIGHTLY NEWS WITH LESTER HOLT Delivers 1.8 M Viewers in Key Demo
By: Caryn Robbins Apr. 18, 2017
NBC NIGHTLY NEWS WITH LESTER HOLT ranked #1 in the demo for the week of April 10, averaging 1.8 million A25-54 viewers, leading "ABC World News Tonight" by 217,000 viewers (+14%) and "CBS Evening News" by +401,000 viewers (+30%). Nightly News holds its largest demo leads over ABC and CBS in three seasons. Compared to last season, Nightly News' demo lead over ABC is up +14%, while its advantage over CBS is up +12%.
Among A18-49, Nightly News averaged 1.3 million viewers, topping ABC by +160,000 (+15%) and CBS by +350,000 (+39%). Nightly News posted its best A25-54 and A18-49 advantages over ABC and CBS in three weeks. The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 89 of the last 90 weeks. For the week, Nightly News averaged 7.6 million total viewers, leading CBS EVENING NEWS by +1.3 million (+21%). Nightly News and ABC WORLD NEWS Tonight were retitled on Good Friday and are based on four-day averages. Season to date, Nightly News is the #1 evening newscast across the board.Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +217,000 (+14%) and CBS by +401,000 (+30%).
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +160,000 (+15%) and CBS by +350,000 (+39%).
- Nightly News has ranked #1 in A25-54 and A18-49 for 89 of the past 90 weeks.
- Nightly News averaged 7.6 million total viewers, leading CBS EVENING NEWS by +1.3 million (+21%).
Season Highlights:
- Nightly News is the #1 evening newscast across the board.
- Nightly News holds its largest A25-54 advantages over ABC and CBS in three seasons.
- Compared to last season, Nightly News' demo lead over ABC is up +14%, while its advantage over CBS is up +12%.
Week of April 10 - April 14, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.562 | 1.46 | 1.758 | 0.98 | 1.258 |
| CBS | 6.228 | 1.13 | 1.357 | 0.71 | 0.908 |
| ABC | 7.613 | 1.28 | 1.541 | 0.86 | 1.098 |
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