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Led by THE VOICE, NBC Wins Primetime Week in Key Demo

NBC won five of the week's seven nights among those networks in adults 18-49, prevailing on Monday, Tuesday, Friday, Saturday and Sunday, according to "live plus same day" viewing figures from Nielsen Media Research. Joining Monday's "Voice" in the week's top 20 primetime programs on the Big 4 networks were Tuesday's "Voice" (tied for #2), Sunday's "Little Big Shots" (tied for #5), Friday's "Dateline NBC" (tied for #11) and Sunday's "Chicago Justice" (tied for #17).

Monday's "Voice" ranked #1 or tied for #1 among primetime shows on ABC, CBS, NBC and FOX in adults, men and women 18-49; adults, men and women 25-54; adults and men 18-34; and teens 12-17. NBC's "Little Big Shots" also tied for #1 in kids 2-11 and teens 12-17.

Season to date, NBC ranks #1 in adults 18-49, with a +10% margin over #2 FOX despite that network's boosts from the SUPER BOWL and last fall's seven-game Cubs-Indians World Series. NBC also ranks #1 or tied for #1 for the season among ABC, CBS, NBC and FOX in adults, men and women 25-54; men and women 18-49; and women 18-34.

NBC is retaining 100% of its year-ago average in adults 18-49 (with a 2.2 rating vs. a 2.2) and is up +0.4% this season versus last in total viewers (8.332 million vs. 8.295 million).

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