King Partners with Project Runway All Stars for a Sweet Candy Crush Saga-Themed Episode with Nina Garcia

King Partners with Project Runway All Stars for a Sweet Candy Crush Saga-Themed Episode with Nina Garcia

In partnership with PROJECT RUNWAY All Stars, King-a leading interactive entertainment company for the mobile world-and PROJECT RUNWAY judge and style icon Nina Garcia will come together to unveil a unique episode inspired by CANDY CRUSH Saga, one of the world's most iconic mobile games.

Candy Crush Saga will make its debut during the PROJECT RUNWAY ALL STARS episode airing on Lifetime US at 9pm EST on Thursday, March 22.

The episode will feature guest judge Nina Garcia, style icon and ELLE Editor-in-Chief, who unveils a CANDY CRUSH Saga-themed design challenge, where contestants must create a "resort wear" look inspired by episodes from the game. For episode assignments, designers must play level 20 of the game, and the highest scorer gets their first choice of five episodes (Sticky Savannah for Safari Resort Wear, Taffy Tropics for Tropical Resort Wear, Brulee Bay for Beachside Resort Wear, Lemonade Lake for Lakeside Resort Wear and Marshmallow Mountains for Mountain Resort Wear).

"Whether it's creating symmetry, choosing the perfect color or incorporating the element of surprise, plenty of parallels exist when it comes to designing a game and designing a magazine," said Nina Garcia. "As an avid player of CANDY CRUSH Saga, it was a treat to work with King on this special PROJECT RUNWAY ALL STARS episode, which perfectly embodies the crossroads of fashion and technology."

Having just celebrated its fifth anniversary, CANDY CRUSH Saga has demonstrated its ubiquity, as hundreds of millions of people around the world play the game each day. The partnership with cult TV show PROJECT RUNWAY ALL STARS brings fans of the CANDY CRUSH franchise a new opportunity to go behind-the-scenes of the fashion world, as contestants use the game as inspiration to create true style statements.

"After previously working with Nina to design a special level of CANDY CRUSH Saga, we thought she would be the perfect partner to merge the gaming and fashion worlds once again, but this time, on the set of PROJECT RUNWAY All Stars," said Yonna Ingolf, narrative designer at King. "We're excited to bring this collaboration to our fans, giving them a chance to see their favorite game inspire works of visual art."

To watch the episode, tune in tonight at 9pm EST on Lifetime.

For more information on Candy Crush, visit https://king.com/game/candycrush.

About King
King is a leading interactive entertainment company for the mobile world. It had 290 million monthly active users as of fourth quarter 2017 across web, social and mobile platforms, and has developed more than 200 exclusive games that are enjoyed all around the world through itsking.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store, Microsoft Windows App Store and Amazon Appstore. King was acquired by Activision Blizzard (NASDAQ: ATVI) in February 2016. King has game studios in Stockholm, Malmö, London, Barcelona, Berlin and Seattle, along with offices in San Francisco, Los Angeles, New York, Chicago, Malta, Tokyo, and Bucharest.

*Total downloads: Over 2.7 billion as of September 2017. This statistic relates to the CANDY CRUSH Franchise which includes CANDY CRUSH Saga, CANDY CRUSH Soda Saga and CANDY CRUSH Jelly Saga.

© 2018 King.com Ltd. King, the King crown logo, Candy Crush, CANDY CRUSH Saga and related marks are trademarks of King.com Ltd and/or related entities.

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