Jose Cuervo Premieres Their New Documentary Film, TODAVÍA DESPUES

By: Oct. 05, 2020
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Jose Cuervo Premieres Their New Documentary Film, TODAVÍA DESPUES

Jose Cuervo Tradicional - the original 100% agave tequila - returns to the San Diego Film Festival to share another installment in their Día De Muertos (English: Day of the Dead) film series. Each year, Cuervo Tradicional captures different traditions around Mexico - sharing storied Día De Muertos moments from different Mexican filmmakers.

This year's film, Todavía Después (English: Still After), directed by Santiago Maza Stern premieres during the San Diego International Film Festival as part of the Docu-Drama shorts. Director Santiago Maza Stern will also speak on the shorts director panel where patrons will get to hear directly from Santiago and other directors in the shorts category. The San Diego International Film Festival runs through October 18th. www.sdfilmfest.com

Todavía Después is available on demand in the DOCU-DRAMA SHORT track in the Virtual Village Cove Theatre from Oct 15-18

DOCU-DRAMA Q&A: Sunday October 18th at 12:30 Director, Santiago Maza Stern joins other filmmakers from the DOCU-DRAMA SHORT Track for a Virtual Q&A with Festival attendees in the Bonviv Cafe.

In Todavía Después, director Santiago Maza Stern, creator of the award-winning documentary The Thunder Feast, unveils an inside look at the town of Pomuch, Mexico as locals prepare for their Día De Muertos celebration. This includes the Mayan ritual of cleaning and caring for loved ones' skeletons. They believe the body remains able to see and feel even long after the passing away of the person. Therefore, the cemeteries are long corridors where skulls and bones peek from crates to enjoy the view. Viewers also get to observe the preparation of beautiful linens for family's mantles, ofrendas, and a look at the importance of gathering fresh flowers and candles so families can all celebrate the mystical Día De Muertos together. Then, join these families as they walk in their Día De Muertos festival and welcome back the souls of the dead.

Jose Cuervo is a Mexican family-owned brand since 1795 and the largest producer of tequila throughout Mexico and around the world. Utilizing craftmanship handed down through 10 generations of the Cuervo family, the Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, the world's best-selling tequila, Jose Cuervo Tradicional, the original 100% agave tequila, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margarita, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.cuervo.com.



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