Investigation Discovery Earns Best May Primetime Ever

By: Caryn Robbins May. 28, 2014

Investigation Discovery is in full bloom celebrating its best May ever in prime delivery among P2+ (744k), HH (619k), P25-54 (345k) and W25-54 (227k). The network bolstered its lead in May delivering high ad-supported cable ranks across the board -- # 5 network for both P25-54 and W25-54 in daytime; #7 network for P25-54 and #4 in W25-54 in total day; and #19 in P25-54 and #14 in W25-54 in prime.*

ID continues to dominate with May 2014 marking its 14th consecutive month of year-over-year total day (9a-3a) gains in delivery among the coveted W25-54 demo, and since the beginning of the season, the network has experienced year-over-year double digit prime gains among P2+, HH, P25-54, and W25-54. The explosive growth in May was fueled by top performers including The Perfect Murder (974k P2+), Nightmare Next Door (925k P2+), House of Horrors: Kidnapped (912k P2+) and Most Infamous (873k P2+).

May 2014 vs. May 2013: Primetime Delivery
P2+ +24% (744k vs. 599k)
HH +23% (619k vs. 504k)
P25-54 +31% (345k vs. 264k)
W25-54 +25% (227k vs. 181k)
P18-49 +20% (267k vs. 222k)
W18-49 +17% (181k vs. 155k)

May 2014 vs. May 2013: Total Day Delivery
P2+ +14% (603k vs. 530k)
HH +14% (531k vs. 464k)
P25-54 +17% (304k vs. 260k)
W25-54 +16% (209k vs. 180k)
P18-49 +12% (244k vs. 217k)
W18-49 +14% (170k vs. 149k)

*Source: Nielsen, NHI Calendar, 4/28/14-5/25/14, L+SD data, P/W25-54 delivery, Time Period Based Averages, Ad-supported cable, Daytime M-F 9a-4p, Total Day M-Su 6a-6a excluding NAN and ADSM, Prime M-Su 8p-11p excluding any networks that did not air in the entire daypart or time period.