ITV 2 to Film New Reality Series THE ONLY WAY IS ELROW

ITV2 have confirmed a new reality TV show called 'The Only Way is elrow' which will be filmed at elrow Town Edinburgh and London Festivals on 27th July and 17th August respectively.

The pilot episode will feature all the madness of elrow Town whilst getting behind the lives of the Town Mayors, performers and party goers themselves, going deep into their personal lives and surrounding circle of friends. This once in a lifetime opportunity gives cast members a chance to live their best life, set to travel the globe from one elrow party to the next with all the trials and tribulations in between.

ITV plan on making an eight part series following the successful launch of the pilot episode and are looking for volunteers to take part as cast members and extras throughout the new season. To submit an application, visit elrow's messenger HERE.

elrow is an award-winning experiential event concept and party series founded in 2010 by Cruz and Juan Arnau Lasierra; the sixth generation from a DYNASTY of entrepreneurs also responsible for creating Monegros Festival and legendary Club Florida 135 in Fraga, Spain. From their head-quarters in Barcelona, elrow have taken the world by storm with their unforgettable party style, pairing elaborate production, interactive performers and zany characters with the best electronic music, placing them as a global reference for circus inspired parties with tickets to the visual spectaculars usually selling out in minutes. A myriad of different themes and concepts makeup elrow's zeitgeist with sub-brands including 'Rowlympics'; their own take on the Olympic games, their Brazilian jungle carnival theme, 'Sambodromo de Brasil' and flag-ship theme 'Singermorning'.

With lauded residencies in Ibiza, Madrid, London and Amsterdam already in place, 2017 has seen a game-changing partnership with live entertainment platform, Providence-Superstruct, allowing elrow to push to new heights with a Shangai debut. Now elrow Town London will be the biggest event from the elrow team held in Trent Park, London (subject to licence).