HGTV's PROPERTY BROTHERS AT HOME Scores in Key Demo
Talented and charismatic twins Jonathan Scott and Drew Scott, aka The Property Brothers, have a new family residence in Las Vegas and now their fourth top-rated series on HGTV. PROPERTY BROTHERS at Home (Scott Brothers Entertainment, Inc.), featuring the dynamic real estate and renovation experts as they join forces to complete a massive overhaul of the Scott family home in Las Vegas in time for a family reunion, garnered a .96 rating among P25-54 viewers during its premiere outing on THANKSGIVING eve, Wednesday, November 26, at 9 p.m. ET/PT. The one hour episode attracted more than 3.6 million viewers and was the highest rated series premiere on HGTV since 2009. It also ranked as the #1 cable program among W25-54 in the Wednesday 9 p.m. - 10 p.m. time period. Overall, HGTV's Wednesday night averaged a 0.67 rating among P25-54 viewers -- a 46% increase over the prior four weeks. HGTV also was the #1 rated cable network on Wednesday night among W25-54.
"It was almost exactly 2-1/2 years ago that Drew and I first discussed this idea for PROPERTY BROTHERS at Home with Kathleen," said Jonathan. "We've had plenty of adventures since then and, now, here we are with another hit. This is why we love working with HGTV. We make amazing things together."
"The Scott Brothers juggernaut is simply unstoppable," said Kathleen Finch, president, HGTV and DIY Network. "We've seen for the fourth time that HGTV fans can't get enough of Jonathan and Drew and we will continue to give our viewers more of what they want."
PROPERTY BROTHERS at Home also captured America's attention on social media with #BrothersatHome generating thousands of tweets and trending on Twitter for most of the 9 p.m. time period.
"I love the Property Brothers. Not only are they great at what they do, they are entertaining as all get out while they are doing it," posted one passionate fan. "They are pure gold."