Freeform's BABY DADDY Up Week-to-Week in Total Viewers, Key Demos

Growing for the 2nd consecutive week, Freeform's "Baby Daddy" surged to near 1-year highs in Total Viewers (1.133 million), Adults 18-49 (710,000/0.6 rating) and Women 18-49 (552,000/0.9 rating) - since 8/5/15 and 7/29/15, respectively.

• For the 2nd week in a row, "Baby Daddy" was the No. 1 cable TV telecast in the half-hour among Viewers 12-34 (457,000/0.5 rating) and across key Women 18-34 (265,000/0.8 rating), Women 18-49 and Females 12-34 (362,000/0.8 rating) categories, and was the No. 1 original cable TV telecast in the slot in Adults 18-34 (351,000/0.5 rating) and Adults 18-49.

• "Baby Daddy" built over its "Young & Hungry" lead-in by strong margins for the 2nd straight week among key categories, including Total Viewers (+14% - 1.133 million vs. 995,000), Adults 18-49 (+9% - 710,000 vs. 654,000) and Women 18-49 (+12% - 552,000 vs. 495,000).

• "Baby Daddy" spiked by considerable double digits in Live + 3 Day ratings over Live + Same Day delivery across all target demos, including Total Viewers (+42% - 1.133 million vs. 797,000), Adults 18-34 (+61% - 351,000 vs. 218,000), Adults 18-49 (+52% - 710,000 vs. 467,000) and Viewers 12-34 (+49% - 457,000 vs. 306,000).

"Young & Hungry" (8:00-8:30 p.m.)

Leading off the night, Freeform's "Young & Hungry" built for the 2nd straight week to a near 9-month high in Adults 18-49 (654,000/0.5 rating) and to over 4-month highs in Total Viewers (995,000) and Viewers 12-34 (484,000/0.5 rating) - 9/30/15 and since 2/3/16, respectively. The telecast also set near 4-month highs in Adults 18-34 (371,000/0.5 rating), Women 18-49 (495,000/0.8 rating) and Females 12-34 (- since 2/24/16.

• For the 2nd week running, "Young & Hungry" ranked as cable TV's No. 1 telecast in its time slot among Adults 18-34, Women 18-34 (292,000/0.9 rating), Women 18-49, Viewers 12-34 and Females 12-34 (396,000/0.9 rating) and was the No. 1 original cable-TV series in THE HALF HOUR in Adults 18-49.

• "Young & Hungry" posted solid double digit gains in Live + 3 Day ratings over Live + Same Day delivery across all demos, including Total Viewers (+54% - 995,000 vs. 645,000), Adults 18-34 (+76% - 371,000 vs. 211,000), Adults 18-49 (+65% - 654,000 vs. 396,000) and Viewers 12-34 (+67% - 484,000 vs. 290,000).

Source: NTI, U.S. Live + 3 Day, 06/15/16.

Photo Courtesy of Freeform/Gilles Mingasson