FIXER UPPER Drives HGTV to Best March Ever in Primetime in Key Demo
By: Caryn Robbins
HGTV delivered its best March ever in primetime for viewers P25-54, delivering an average rating of .65 and notching a 14% increase over March 2015. The network also snagged the #1 slot in primetime in March among upscale W25-54. And HGTV's ratings among viewers P18-49 grew 16% over year ago levels making March the highest-rated primetime month ever among that audience.
Ratings drivers included FLIP OR FLOP and FIXER UPPER - both of which had their highest-rated seasons ever - along with hit series such as Property Brothers, CARIBBEAN LIFE and Beachfront Bargain Hunt. ABOUT HGTV America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).Recent Articles
