Disney Channel Takes October with Halloween-Themed Episodes
During October 2013, powered by 'Monstober' Halloween-themed episodes, Disney Channel, the 24-hour kid-driven, family inclusive television network, ranked as TV's #1 network for the 30th consecutive month in Kids 6-11 (541,000/2.3 rating) and for the 42nd straight month in Tweens 9-14 (491,000/2.0 rating).
Competitively, Disney Channel towered over Nickelodeon by double digits for the 28th consecutive month in both Kids 6-11 (+37% - 541,000 vs. 396,000) and Tweens 9-14 (+90% - 491,000 vs. 259,000).
In Prime, Disney Channel lengthened its streak as TV's #1 network to 104 consecutive months in Kids 6-11 (919,000/3.9 rating) and to 100 straight months in Tweens 9-14 (833,000/3.4 rating).
24-hour Disney Junior Channel ranked as the #1 preschool-dedicated TV network for the 7th consecutive month in Total Viewers (430,000), Kids 2-5 (209,000/1.3 rating) and Boys 2-5 (106,000/1.3 rating) - each month since reporting public ratings - was #1 for the 4th straight month in Girls 2-5 (103,000/1.3 rating) and for the 5th month in a row in Women 18-49 (84,000).
Disney Junior Channel surpassed Nick Jr. by double digits across target demos, including by 29% in Total Viewers (430,000 vs. 334,000), by 30% in Kids 2-5 (209,000 vs. 161,000), by 27% in Girls 2-5 (103,000 vs. 81,000), by 33% in Boys 2-5 (106,000 vs. 80,000) and by 20% in Women 18-49 (84,000 vs. 70,000), despite Being in 14.0 million fewer homes.
Disney Junior Channel towered over Sprout by triple digits across all key measures: by 149% in Total Viewers (430,000 vs. 173,000), by 165% in Kids 2-5 (209,000 vs. 79,000), by 171% in Girls 2-5 (103,000 vs. 38,000), by 165% in Boys 2-5 (106,000 vs. 40,000) and by 121% in Women 18-49 (84,000 vs. 38,000).
Source: NTI, U.S. ratings, most current, October 2013: 9/30/13-10/27/13; Total Day rank streaks include ties based on rating.
