Debut of NBC's UNDATEABLE Scores Highest-Rated Summer Comedy Premiere in 5 Years
By: Caryn Robbins May. 30, 2014
The debut of "Undateable" (1.3/4 in 18-49, 3.9 million viewers overall from 9:01-9:30 p.m. ET) scored as the highest-rated summer comedy series premiere on the Big 4 networks in five years, since ABC's "The Goode Family" on Wednesday, May 27, 2009 (1.6). It's also NBC's highest-rated summer comedy series premiere since "Come To Papa" on Thursday, June 3, 2004. In total viewers, "Undateable" 3.9 million is the biggest overall audience for a summer comedy series premiere on the Big 4 nets in seven years, since CBS's "Creature Comforts" on Monday, June 4, 2007 (6.2 million) and best for a summer comedy series premiere on NBC since "Come To Papa."
The 9 p.m. "Undateable" scored NBC's highest rating in the half-hour with regular programming since Nov. 7. "Undateable" is #2 in the time period among ABC, CBS, NBC and FOX in adults 18-49 and most other key measures. Versus NBC's average in the time period last summer, "Undateable" was up +44% in 18-49 rating (with a 1.3 rating vs. a 0.9) and up +24% in total viewers (3.854 million vs. 3.101 million). A second telecast of "Undateable" (1.3/4 in 18-49, 3.8 million viewers overall from 9:30-10 p.m. ET) retained 100% of the show's premiere rating and grew by +13% in adults 18-34 (to a 0.9 from a 0.8). The 9:30 "Undateable" ranked #1 in the time period among the Big 4 in adults 18-49, as well as adults 18-34 and all key women and tied for #1 in adults 25-54. Versus NBC's average in the time period last summer, the 9:30 "Undateable" was up +30% in 18-49 rating (with a 1.3 rating vs. a 1.0) and up +10% in total viewers (3.801 million vs. 3.443 million).In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/5 with an encore. In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5 with an encore; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore. From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters. From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/2 with an encore). At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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