DESTINATION AMERICA Delivers Best August Ever in Key Demos
By: Caryn Robbins
Destination AMERICA recorded double-digit growth for Aug. '14 vs. Aug. '13 and YTD '14 vs. YTD '13 in Prime delivery among key demos P2+, HH, P/W/M 25-54/18-49. With hit series Buying the Beach, Hillbilly Blood, and A Haunting, Destination AMERICA also earned its best August ever in Prime among P/M/W 25-54/18-49, HH and P2+ delivery.
For the month, Destination AMERICA recorded the networks Best Sunday Night Ever in Prime among P18-49 delivery and its Best Telecast Ever of A HAUNTING among key demos P/M18-49 delivery for its Aug. 24th premiere at 10pm. Year to date, Destination AMERICA ranks as one of cable's top five fastest growing networks in Prime percent gain for HH, and P/W 18-49 and has surpassed competitors in Prime delivery among P25-54 for the month, including Esquire, CNBC, Cooking Channel and FXM among others. August'14 vs. August'13 PRIMETIME Delivery:P2+ +15%
HH +24%
P25-54 +15%
M25-54 +5%
W25-54 +31%
P18-49 +19%
M18-49 +14%
W18-49 +24% YTD '14 vs. YTD '13 PRIMETIME Delivery:
P2+ +22%
HH +25%
P25-54 +16%
M25-54 +10%
W25-54 +26%
P18-49 +18%
M18-49 +13%
W18-49 +28% Source: Nielsen, NHI Calendar (09/27/10 - 08/31/14), Time Period Based Dayparts, Live+SD. About Destination America

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