DESTINATION AMERICA Delivers Best August Ever in Key Demos

By: Caryn Robbins Sep. 04, 2014

Destination AMERICA recorded double-digit growth for Aug. '14 vs. Aug. '13 and YTD '14 vs. YTD '13 in Prime delivery among key demos P2+, HH, P/W/M 25-54/18-49. With hit series Buying the Beach, Hillbilly Blood, and A Haunting, Destination AMERICA also earned its best August ever in Prime among P/M/W 25-54/18-49, HH and P2+ delivery.

For the month, Destination AMERICA recorded the networks Best Sunday Night Ever in Prime among P18-49 delivery and its Best Telecast Ever of A HAUNTING among key demos P/M18-49 delivery for its Aug. 24th premiere at 10pm.

Year to date, Destination AMERICA ranks as one of cable's top five fastest growing networks in Prime percent gain for HH, and P/W 18-49 and has surpassed competitors in Prime delivery among P25-54 for the month, including Esquire, CNBC, Cooking Channel and FXM among others.

August'14 vs. August'13 PRIMETIME Delivery:
P2+ +15%
HH +24%
P25-54 +15%
M25-54 +5%
W25-54 +31%
P18-49 +19%
M18-49 +14%
W18-49 +24%

YTD '14 vs. YTD '13 PRIMETIME Delivery:
P2+ +22%
HH +25%
P25-54 +16%
M25-54 +10%
W25-54 +26%
P18-49 +18%
M18-49 +13%
W18-49 +28%

Source: Nielsen, NHI Calendar (09/27/10 - 08/31/14), Time Period Based Dayparts, Live+SD.

About Destination America

Destination AMERICA is the only network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in nearly 60 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination AMERICA features travel, food, adventure, home, and natural history, with original series like BBQ Pitmasters; A Haunting; Mountain Monsters; Buying Alaska; Buying the Bayou; and Railroad Alaska. For more information, please visit DestinationAmerica.com, facebook.com/DestinationAmerica, or twitter.com/DestAmerica. Destination AMERICA is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 2 billion cumulative subscribers in 220 countries and territories.