CBS's THURSDAY NIGHT FOOTBALL More Than Double from 2013
By: Caryn Robbins
CBS and NFL Network's debut broadcast of THURSDAY NIGHT FOOTBALL earned an overnight household rating/share of 13.7/23, +108% from last year's comparable game on NFL Network (from 6.6/12; N.Y. Jets-New England; 9/12/13) in the 56 metered markets.
Last night's programming on CBS and NFL Network from 8:00-11:00 PM averaged a primetime household rating/share of 12.9/22, which was +215% higher than the comparable CBS primetime programming a year ago (from 4.1/7). CBS's primetime programming on Sept. 12, 2013 was BIG BANG THEORY repeat (8:00 PM); CBS FALL PREVIEW SHOW (8:31 PM); BIG BROTHER (9:01 PM); and ELEMENTARY repeat (10:00 PM). The debut of THURSDAY NIGHT FOOTBALL was CBS's best primetime Thursday delivery since May 18, 2006 (13.7/21; CSI SPECIAL - 8:00 PM, CSI - 9:00 PM, WITHOUT A TRACE - 10:00 PM). Last night's HH rating/share of 13.7/23 for the Pittsburgh-Baltimore game also was +99% higher than the all-time best rating/share on NFL Network (6.9/12; Kansas City-Philadelphia; 9/19/13). Last night's game HH rating/share peaked at 14.6/24 from 9:00-9:30 PM, ET. THURSDAY NIGHT FOOTBALL will continue next week on Sept. 18 with Tampa Bay at Atlanta.
