CBS THIS MORNING Posts Network's Best Morning News Delivery in Total Viewers

By: Nov. 20, 2014
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CBS THIS MORNING posted the Network's best morning news delivery in total viewers (3.51m) in more than a decade (since the week ending Feb. 6, 2004), for the week ending Nov. 14, according to Nielsen live plus same day ratings.

CBS THIS MORNING gained +310,000 viewers compared to the same week last year (+10%, from 3.20m), and was the only network morning news broadcast to post year-to-year gains among total viewers compared to the year before. CBS THIS MORNING closed the gap in total viewers with NBC by more than 400,000 viewers.

Additionally, CBS THIS MORNING was the only network morning broadcast to maintain its adults 25-54 rating (0.9/07) compared to a year ago, matching its season high.

Season-to-date, CBS THIS MORNING is up +6% in viewers (3.17m from 3.00m) compared to last year, and is the only network morning news broadcast to post season-to-date viewer gains.

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.


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