CBS THIS MORNING Posts Largest Year-to-Year Gain in Viewers Among Network Morning News Shows

By: Jan. 23, 2018
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

CBS THIS MORNING Posts Largest Year-to-Year Gain in Viewers Among Network Morning News Shows

CBS THIS MORNING posted the largest year-to-year gain among viewers compared to a year ago for a network morning news broadcast, according to Nielsen live plus same day ratings for the week ending Jan. 19. CBS THIS MORNING delivered 3.86 million viewers (up +5% from 3.67m last year), representing the show's best viewer delivery since the week ending Nov. 24, 2017. At the same time, NBC was up +1 and ABC was down -4%.

CBS THIS MORNING posted a 0.9/0.8 in adults 25-54 (even year-to-year), the demographic most important to those who advertise in news, representing the broadcast's best adults 25-54 rating since the week ending April 7, 2017. At the same time, ABC was down -8% and NBC was flat.

CBS THIS MORNING gained +190,000 viewers compared to the same week last year, closed the viewership gap with GMA by 366,000 viewers and cut the deficit with the "Today" show by 131,000 viewers.

This was John Dickerson's first full week as co-host, and the week included news-making interviews with Ann Curry and Dylan Farrow, among others.

Each weekday morning, Gayle King, Norah O'Donnell and John Dickerson deliver two hours of original reporting, breaking news and top-level newsmaker interviews in an engaging and informative format that challenges the norm in network morning news programs. The broadcast has earned a prestigious Peabody Award, a Polk Award, three News & Documentary Emmys, three Daytime Emmys and the 2017 Edward R. Murrow Award for Best Newscast. The broadcast was also honored with an Alfred I. duPont-Columbia Award as part of CBS News' division-wide coverage of the shootings at Sandy Hook Elementary School in Newtown, Conn.

Ryan Kadro is the executive producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.

Follow CBS THIS MORNING on Twitter, Facebook and Instagram.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos