CBS THIS MORNING Posts Double Digit % Gains in Key Demos
By: Caryn Robbins
For the week ending March 6, CBS THIS MORNING was the only network morning broadcast to post gains in adults 25-54 (+11%, 1.0/7 from 0.9/6), the demographic most important to those who advertise in News, as well as viewers (+15%, 3.63m from 3.16m), compared to the same week last year.
According to Nielsen live plus same-day ratings, CBS THIS MORNING gained +470,000 viewers, closing the gap with NBC by more than half a million viewers. Season-to-date, CBS THIS MORNING is the only network morning broadcast posting gains in viewers (+7%). Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
