CBS THIS MORNING Is Only Morning Broadcast to Post Viewership Gains
By: Caryn Robbins
For the week ending Dec. 5, 2014, CBS THIS MORNING was the only network morning broadcast to post gains in total viewers (+5%, 3.27m from 3.11m) compared to the same week last year, according to Nielsen live plus same-day ratings.
CBS THIS MORNING gained +160,000 viewers compared to last year, and closed the gap with NBC by nearly a quarter of a million viewers. Season-to-date, CBS THIS MORNING is the only network morning broadcast posting gains in total viewers (+5%, 3.22m from 3.05m). Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
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