CBS SUNDAY MORNING Posts Year-to-Year Gains in Adults 25-54
By: Claire Hannum Mar. 21, 2013
CBS SUNDAY MORNING WITH Charles Osgood was the #1 Sunday morning news program in adults 25-54, viewers and households, according to Nielsen live plus same day ratings for March 17, 2013.
CBS SUNDAY MORNING posted a 3.6/10 with 5.12m viewers and 1.3/07 in adults 25-54, the demographic most important to those who advertise in news. Compared to the same day last year, CBS SUNDAY MORNING was up +8% in adults 25-54 (from 1.2/06), up +5% in viewers (from 4.87m) and up +6% in households (from 3.4/10).
Season-to-date, CBS SUNDAY MORNING is up +7% in both adults 25-54 (1.5/07 from 1.4/07) and viewers (5.67m from 5.32m) and up +8% in households (4.0/11 from 3.7/10) compared to last year.
Lee Cowan hosted Sunday's broadcast, which featured his interview with producer Mark Burnett and his wife, actress Roma Downey, the creative forces behind the TV miniseries "The Bible," Anthony Mason's profile of Grammy- and Oscar-winning singer-songwriter Glen Hansard, Barry Petersen's segment on the changing practice of ranchers branding cattle and Rita Braver's report on how having good friends can impact one's life.
CBS SUNDAY MORNING is broadcast Sundays (9:00-10:30 AM, ET) on the CBS Television Network. Rand Morrison is the executive producer.
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