CBS' Daytime Lineup Posts February Sweep Growth
By: Tyler Peterson Mar. 07, 2013
CBS's daytime lineup posted February-to-February growth in viewers and/or demos, according to Nielsen live plus same day ratings for the February 2013 sweep.
- The Bold and the Beautiful was up +11% in viewers (3.59m from. 3.23m), +7% in women 25-54 (1.6/09 from 1.5/09), +9% in women 18-49 (1.2/07 from 1.1/07) and +20% in women 18-34 (0.6/4 from 0.5/03).- The Young and the Restless up +1% in viewers (4.69m from 4.65m) and +17% in women 18-34 (0.70/4 from 0.6/04).THE TALK, network television's fastest-growing daytime talk show, was up +8% in viewers (2.47m from 2.27m), marking its largest February sweep audience and matched its best women 25-54 rating (1.1/06).- LET'S MAKE A DEAL 1 was up +17% in viewers (3.00m from 2.57m), +11% in women 25-54 (1.0/06 from 0.9/06) and +14% in women 18-49 (0.8/06 from 0.7/05). LET'S MAKE A DEAL 2 was up +12% in viewers (3.43m from 3.07m), +10% in women 25-54 (1.1/07 from 1.0/06), +13% in women 18-49 (0.9/06 from 0.8/05) and +20% in women 18-34 (0.6/04 from 0.5/04).- THE PRICE IS RIGHT 1 was up +9% in viewers (4.82m from 4.43m), +17% in women 25-54 (1.4/08 from 1.2/08) and +11% in women 25-54 (1.0/07 from 0.9/06). THE PRICE IS RIGHT 2 was up +9% in viewers (5.75m from 5.27m), +14% in women 25-54 (1.6/10 from 1.4/09) and +20% in women 18-49 (1.2/08 from 1.0/07).
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