Animated Holiday Specials Help ABC Win Tuesday Night
By: Caryn Robbins Dec. 24, 2014
With repeat animated specials and The Year 2014, ABC won Tuesday in Adults 18-49 (1.1/4).
Shrek the Halls/Toy Story That Time Forgot (8-9pm - 5.0 million and 1.2/4 in AD18-49): Finishing #1 from 8-9pm, ABC's rebroadcast Shrek the Halls and the second airing this season of TOY STORY THAT TIME FORGOT beat out NBC's original ONE DIRECTION: THE TV SPECIAL in THE HOUR by 71% in Adults 18-49 (1.2/4 vs. 0.7/2). The ABC SPECIALS tied as the top-rated TV show of the night with young adults. The Year 2014 (9-11pm - 5.3 million and 1.1/4 in AD18-49): From 9-11pm, ABC's The Year 2014 ranked #1 in Adults 18-49 (1.1/4) and across all key Women (W18-34/W18-49/W25-54), beating Christmas specials on NBC. Anchored by Robin Roberts, the ABC NEWS SPECIAL featured details of all the big stories from the past year.A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 12/23/14.
Photo: Amazon.com
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