ABC's Tuesday Comedies Dominated Fox and NBC Sitcoms

By: May. 10, 2017
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For the 2nd week in a row among Adults 18-49, all 4 of ABC's Tuesday comedies dominated their FOX and NBC comedy competition in each half-hour from 8:00-10:00 p.m. At 8:00 p.m., ABC's "The Middle" led off the night as Tuesday's No. 1 comedy (tie) and head to head doubled Fox's competing "Brooklyn Nine-Nine" in the slot with Adults 18-49 (+100% - 1.2/5 vs. 0.6/3). "The Middle" was up from its week-ago Fast Affiliate Adults 18-49 rating (+9%), which adjusted up 1-tenth in the Nationals.

At 8:30 p.m., ABC's "American Housewife" tied its lead-in "The Middle" as Tuesday's top-rated comedy and also doubled the second half-hour of Fox's "Brooklyn Nine-Nine" in Adults 18-49 (+100% - 1.2/5 vs. 0.6/2). "American Housewife" remained even with the prior week in Adults 18-49.

At 9:00 p.m., ABC's "Fresh Off the Boat" held even week to week and beat out NBC's "The Voice"-led comedy "Great News" by 25% in the half-hour among Adults 18-49 (1.0/4 vs. 0.8/3).

At 9:30 p.m., ABC's "Imaginary Mary" surged by double digits week to week in Total Viewers (+12% - 2.9 million vs. 2.6 million) and Adults 18-49 (+29% - 0.9/3 vs. 0.7/3) to hit a 3-week high in viewers (since 4/18/17) and match its best young adult number on the night. "Imaginary Mary" outdelivered the second episode of NBC's "Great News" in the half-hour by 29% in Adults 18-49 (0.9/3 vs. 0.7/2).

At 10:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." held exactly even with its week-ago L+SD Fast Affiliate Adult 18-49 rating (0.7/3). "S.H.I.E.L.D." Is a Top Gainer This Season in L+3 and L+7 Day: Season to date, "S.H.I.E.L.D." is Tuesday's biggest gainer in TV Playback in Adults 18-49 on the major nets, jumping over its L+SD rating by +100% in Live + 3 Day and +129% in Live + 7 Day.

Projections Rationale:
Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 5/9/17.

Photo credit: ABC/ John Fleenor


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