ABC's THIS WEEK Wins July Sweep in Key Demo
By: Caryn Robbins Jul. 30, 2015
"This Week with George Stephanopoulos" ranked No. 1 during the 2015 July Sweep in Adults 25-54 (826,000), based on Most Current Data from Nielsen Media Research. In fact, "This Week" dominated the month by winning all 4 telecasts in the key adult news demo to turn in its first Adults 25-54 victory during any sweep in 22 years - since July 1993.
"This Week" outperformed NBC's "Meet the Press" (2.567 million and 718,000, respectively) for the 5th time in the last 6 sweeps in Total Viewers (+209,000) and for the 6th sweep in a row in Adults 25-54 (+142,000). Further, "This Week" saw its largest news demo lead over the NBC program during any sweep in 22 years - since July 1993. "This Week" outdelivered CBS' "Face the Nation" (610,000) in Adults 25-54 (+216,000) for the first time during a sweep in 4 years and by its largest news demo sweep advantage in nearly 15 years - since July 2011 and November 2000, respectively. For the 4th time in the last 5 years, "The Week" built on the year-ago July sweep in both Total Viewers (+6% - 2.676 million vs. 2.519 million) and Adults 25-54 (+16% - 826,000 vs. 713,000) to deliver its strongest July Sweep performance in 6 years - since July 2009. July 26, 2015 ABC News' "This Week with George Stephanopoulos" ranked as the No. 1 public affairs program in Adults 25-54 (863,000) on July 26, 2015, based on Live +Same Day Data from Nielsen Media Research. Winning in Adults 25-54 for the 9th week in a row, "This Week" is currently on its longest winning streak in 22 years in the key adult news demo (since 6/13 - 8/8/93).Videos