ABC's THIS WEEK Wins July Sweep in Key Demo

By: Jul. 30, 2015
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"This Week with George Stephanopoulos" ranked No. 1 during the 2015 July Sweep in Adults 25-54 (826,000), based on Most Current Data from Nielsen Media Research. In fact, "This Week" dominated the month by winning all 4 telecasts in the key adult news demo to turn in its first Adults 25-54 victory during any sweep in 22 years - since July 1993.

"This Week" outperformed NBC's "Meet the Press" (2.567 million and 718,000, respectively) for the 5th time in the last 6 sweeps in Total Viewers (+209,000) and for the 6th sweep in a row in Adults 25-54 (+142,000). Further, "This Week" saw its largest news demo lead over the NBC program during any sweep in 22 years - since July 1993.

"This Week" outdelivered CBS' "Face the Nation" (610,000) in Adults 25-54 (+216,000) for the first time during a sweep in 4 years and by its largest news demo sweep advantage in nearly 15 years - since July 2011 and November 2000, respectively.

For the 4th time in the last 5 years, "The Week" built on the year-ago July sweep in both Total Viewers (+6% - 2.676 million vs. 2.519 million) and Adults 25-54 (+16% - 826,000 vs. 713,000) to deliver its strongest July Sweep performance in 6 years - since July 2009.

July 26, 2015

ABC News' "This Week with George Stephanopoulos" ranked as the No. 1 public affairs program in Adults 25-54 (863,000) on July 26, 2015, based on Live +Same Day Data from Nielsen Media Research. Winning in Adults 25-54 for the 9th week in a row, "This Week" is currently on its longest winning streak in 22 years in the key adult news demo (since 6/13 - 8/8/93).

In Adults 25-54, "This Week" outperformed NBC's "Meet the Press" (824,000) by 39,000 and CBS' "Face the Nation" (672,000) by 191,000.

For the 2nd straight week and 6 of the last 7, "This Week" improved on the same Sunday last year (2.440 million and 661,000, respectively, on 7/27/14) in both Total Viewers (+9%) and Adults 25-54 (+31%).

Season to date, "This Week" ranks as the No. 1 public affairs program in Adults 25-54 (873,000), taking the top spot for the first time at the point of the season in 21 years - since the 1993-94 season. "This Week" leads CBS' "Face the Nation" by 2,000 Adults 25-54 and NBC's "Meet the Press" by 70,000 Adults 25-54.

"This Week" is up in Adults 25-54 (+5% - 873,000 vs. 832,000) versus its year-ago season average. Growing its Adults 25-54 performance for the 2nd year in a row, "This Week" is delivering its strongest news demo performance in 6 years - since the 2008-09 season. In fact, "This Week" is the only program to grow in Adults 25-54, as NBC's "Meet the Press" and Fox's "Fox News Sunday" are flat, while CBS' "Face the Nation" (-2%) is down.

In addition, "This Week" is outdelivering NBC's "Meet the Press" in Total Viewers (+28,000) and Adults 25-54 (+70,000) for the 2nd-straight year, seeing its largest news demo lead in 22 years - since the 1992-93 season.

Jonathan Greenberger is Vice President and Washington Bureau Chief, and also serves as the Executive Producer of "This Week." Robin Sproul serves as Vice President, Public Affairs and Executive-in-Charge of "This Week."



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