ABC's “S.H.I.E.L.D.” Returns to Original as Tuesday's No. 2 Scripted Show

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 7.0 million and 2.5/7 in AD18-49):
ABC's "Marvel's Agents of S.H.I.E.L.D." returned to original after the prior week's repeat as Tuesday's No. 2 scripted TV show in Adults 18-49 to CBS' "NCIS" and as the night's No. 1 TV show overall with key Men (M18-34/M18-49). Please Note: The show paced within 1-tenth of its last original in the Fast Affiliate Adult 18-49 ratings (2.5 vs. 2.6 on 10/22/13) and goes up 1-tenth in the Nationals. In addition, "S.H.I.E.L.D." held 100% of its Adult 18-34 number from its last original and was up 19% with Men 18-34 (2.5/9 vs. 2.1/8) to a 5-week-high - since 10/1/13.

The ABC drama won its hour by strong margins with Adults 18-34 and key Men (M18-34/M18-49) to rank as Tuesday's No. 1 TV show in Men 18-49 for its 6th consecutive first-run airing. In fact season to date (6 complete weeks), "S.H.I.E.L.D." is broadcast TV's No. 2 entertainment series with Men 18-49, behind only CBS' top-rated "The Big Bang Theory."

"S.H.I.E.L.D." is the season's 2nd-biggest Adult 18-49 broadcast gainer in TV Playback (behind only "The Big Bang Theory"), adding +2.1 rating points or +62% from L+SD to L+7.

On average, "S.H.I.E.L.D." is improving its time period for ABC by 105% in Adults 18-49 (4.3/13 vs. 2.1/6), standing as the Net's top-rated series in The Hour in 4 years - since 2009.

"The Goldbergs" (9:00-9:30 p.m. - 5.0 million and 1.5/4 in AD18-49):
At 9:00 p.m., "The Goldbergs" topped Fox's "New Girl" (3.9 million) in the half-hour by 1.1 million viewers to rank as Tuesday's most-watched comedy for the 7th straight week.

"The Goldbergs" was up 11% week to week with Men 18-34 to tie a 4-week high - since 10/8/13.

"Trophy Wife" (9:30-10:00 p.m. - 3.8 million and 1.2/3 in AD18-49):
In the 9:30 p.m. half-hour, ABC's "Trophy Wife" outdrew Fox's "The Mindy Project" (2.9 million) by 31% in Total Viewers.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-
to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 11/05/13.

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