ABC's REVENGE Hits 6-Week Ratings High
By: Caryn Robbins Dec. 16, 2013
"Once Upon a Time" (8:00-9:00 p.m. - 6.4 million and 1.9/5 in AD18-49):
At 8:00 p.m. against strong NFL-fueled competition on NBC and FOX and CBS' "Survivor" finale, ABC's Winter Finale of "Once Upon a Time" built on its lead-in by 36% in Adults 18-49 (1.9/5 vs. 1.4/4). The ABC drama continued its run as Sunday's most-social series on broadcast with 79,437 tweets, up 75% week to week to its 2nd-best number this season.
During the 9 o'clock hour, ABC's "Revenge" built its overall audience for its 3rd-straight telecast (+2%) and held steady with last week's Fast Affiliate rating in Adults 18-49 to draw its biggest overall audience in 6 weeks - since 11/3/13. Holding 95% of its Total Viewer lead-in, "Revenge" matched its best-ever retention out of "Once Upon a Time." "Betrayal" (10:00-11:00 p.m. - 3.7 million and 0.8/2 in AD18-49):
In the 10:00 p.m. hour, ABC's "Betrayal" rose by double digits week to week in Total Viewers (+19%) and in Adults 18-49 (+14%), marking its most-watched telecast in 10 weeks - since 10/6/13.
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