"The Great American Baking Show" (8:00-9:00 p.m. - 5.0 million and 1.0/4 in AD18-49):
From 8:00-9:00 p.m., ABC's "The Great American Baking Show" rose for its 2nd straight original telecast, gaining 28% in Total Viewers (5.0 million vs. 3.9 million) and 11% in Adults 18-49 (1.0/4 vs. 0.9/3), drawing its most watched telecast ever and tying a season high in young adults.
"Truth and Lies: The Menendez Brothers" (9:00-11:00 p.m. - 7.0 million and 1.6/6 in AD18-49): Spiking over its lead-in against all-original competition at 9:00 p.m., the
ABC documentary special "Truth and Lies: The Menendez Brothers" won its 2-hour time period, beating its nearest competition (CBS) by 8% in Total Viewers (7.0 million vs. 6.5 million), by 33% in Adults 18-49 (1.6/6 vs. 1.2/4) and by 22% in Adults 25-54 (2.2/6 vs. 1.8/5). The special was Thursday's No. 2 most social broadcast, behind only CBS' top-rated "The Big Bang Theory" (45,180 vs. 46,742).
"Truth and Lies: The Menendez Brothers" drew ABC's biggest audience to the 2-hour time period in over 1 year with non-sports programming - since New Year's Eve 2015. In addition, it delivered the Net's best non-sports performance in the slot in nearly 1 year with Adults 18-49 (tie) and Adults 25-54- since 2/11/16.
Projections Rationale: Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate l Live + Same Day Program Ratings for 1/5/17.
