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ABC's Marvel's Agents of S.H.I.E.L.D. Builds on Its Lead-In

By: Apr. 22, 2015

ABC Tuesday Prime (8-11pm - 4.2 million and 1.3/4 in AD18-49): ABC earned second place on Tuesday in Adults 18-49 (1.3/4), equaling a 10-week high on the night - since 2/10/15.

Fresh Off the Boat (8-8:30pm - 5.0 million and 1.5/5 in AD18-49): At 8pm, ABC's FRESH OFF THE BOAT closed out its season, defeating Fox's Hell's Kitchen for its 7th consecutive original telecast and by its biggest margins yet in both Total Viewers (+43% - 5.0 million vs. 3.5 million) and Adults 18-49 (+25% - 1.5/5 vs. 1.2/4). Comparing Fast Affiliate numbers week to week (last week the show adjusted up in the Nationals), FRESH OFF THE BOAT was up in Total Viewers (+6% - 5.0 million vs. 4.7 million) and Adults 18-49 (+7% - 1.5/5 vs. 1.4/5), marking its strongest performance in 6 weeks on both counts - since 3/10/15. In addition the show also show spiked in Adults 18-34 (+22% - 8-week high) and Women 18-34 (+17% - matching a series best on the night).

Despite its earlier 8pm time period without a network lead-in, ABC's FRESH OFF THE BOAT outdelivered NBC's The Voice-driven UNDATEABLE by 15% to rank as Tuesday's #1 comedy in Live + Same Day Adults 18-49 (1.5/5 vs. 1.3/4). In fact with strong TV playback, the new ABC show has finished as Tuesday's highest-rated comedy on each of its last 9 original airings on the night in the Live + 3 Day ratings.

Repeat After Me (8:30-9pm - 3.6 million and 1.1/4 in AD18-49): At 8:30pm, ABC's season finale of REPEAT AFTER ME grew week to week in Total Viewers (+16% - 3.6 million vs. 3.1 million) and Adults 18-49 (+10% - 1.1/4 vs. 1.0/3), marking it best results since early March - since 3/3/15 and 3/10/15, respectively.

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.3 million and 1.5/5 in AD18-49): Building on its lead-in at 9pm, ABC's MARVEL'S AGENTS OF S.H.I.E.L.D. won the 9 o'clock hour in Adults 18-49 (1.5/5). The show grew week to week in Total Viewers (+8%) and was steady in Adults 18-49 (1.5/5 vs. 1.6/5), drawing its biggest audience in 4 weeks - since 3/24/15. In addition, the show jumped 20% in Women 18-34 to hit a best-since-premiere number - since 9/23/14.

On average season to date, S.H.I.E.L.D. is boosting its time period by 40% in Adults 18-49 (2.8/8 vs. 2.0/5) over the comparable weeks last season.

Forever (10-11pm - 4.1 million and 1.0/3 in AD18-49): At 10pm, ABC's Forever returned from the prior week's preemption up 11% in Adults 18-49 (1.0/3 vs. 0.9/3). On average during its freshman season, Forever is improving Tuesday's 10pm hour for ABC by 70% in Adults 18-49 (1.7/5 vs. 1.0/3) over the same point last season.


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