ABC's MISTRESSES Surges 20% Week-to-Week
By: Caryn Robbins Jul. 23, 2013
From 8-10pm, ABC's The Bachelorette: The Men Tell All ranked #1 in its 2-hour slot with Total Viewers and Adults 18-49 (3rd time in 4 weeks). In its time period, the ABC unscripted series defeated NBC's unscripted combo (American Ninja Warrior/Get Out Alive with Bear Grylls) by 2.0 million viewers and by 27% in Adults 18-49.
The program was up week to week by 6% in Adults 18-49, matching its 2nd highest rating this season. During the 10 o'clock hour, ABC's Mistresses grew week to week by 17% in viewers and by 20% in young adults to post 6-week highs - since 6/10/13. In addition, the ABC drama achieved new series highs with Adults 18-34 and Women 18-34. In fact in its time period, Mistresses beat CBS' Under the Dome among Women 18-34 (+7%). On average season to date, Mistresses is improving its time period for ABC by double-digit margins in Total Viewers (+23%) and Adults 18-49 (+33%).Videos