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ABC's GOOD MORNING AMERICA is No. 1 in Total Viewers for Week of 2/22

By: Mar. 03, 2016

ABC News' "Good Morning America" ranked No. 1 in Total Viewers (5.058 million) for the week of February 22, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" outdelivered NBC's "Today" (4.875 million) increasing its overall viewer lead significantly from the previous week (+316% - 183,000 vs. 44,000).

"GMA" delivered across-the-board increases week to week (4.915 million, 1.671 million and 1.217 million, for w/o 2/15/16): Total Viewers (+3%), Adults 25-54 (+3%) and Adults 18-49 (+3%).

Season to date, "GMA" stands as the No. 1 morning newscast in Total Viewers, beating "Today" by 265,000 (4.986 million vs. 4.721 million), taking the top spot at this point of the season for the 4th-consecutive year and leading in all 23 weeks of the season.

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+31%/+1.189 million), Adults 25-54 (+51%/+578,000) and Adults 18-49 (+55%/+446,000).

WEEK OF 02/22/16 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,058,000 1.4/11; 1,719,000 1.0/10; 1,257,000 3.7/14
TODAY 4,875,000 1.6/12; 1,898,000 1.2/11; 1,462,000 3.5/13
CBS THIS MORNING 3,869,000 1.0/ 7; 1,141,000 0.6/ 6; 811,000 2.8/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 2/22/16, 2/15/16 and 2/23/15. Most Current: 2015-2016 Season (9/21/15 - 2/28/16) and 2014-2015 Season (9/22/14 - 3/1/15). Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EST) on ABC. Michael Corn is the senior executive producer.


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