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ABC's FRESH OFF THE BOAT Grows By Double Digits to Best-Since Premiere Numbers

By: Jan. 04, 2017

ABC Tuesday Prime (8:00-11:00 p.m. - 4.1 million and 1.2/4 in AD18-49): Facing stiff competition in the opening hour of the night from CBS' "NCIS" original and the time-period premieres of NBC's "The Wall" and Fox's "The Mick," ABC returned with Tuesday's Top 2 comedies in Adults 18-49, with "The Middle" (1.7/6) and "American Housewife" (1.6/5), beating Fox's "New Girl" (1.1/4) and "The Mick" (1.3/4) head to head by 55% and 23% at 8:00 p.m. and 8:30 p.m., respectively. Other competition on the night included cross-over episodes of NBC's "Chicago Fire" and "Chicago P.D." (9:00-11:00 p.m.) and Fox's final season premiere of "Bones" (9:00-10:00 p.m.).

All 4 of ABC's Tuesday comedies grew over their most-recent originals 3 weeks ago (on 12/13/16), driving the Net to a 6-week high on the night in Adults 18-49 - since 11/22/16.

At 8:00 p.m., ABC's "The Middle" was up from its most recent original in Adults 18-49 (+6% - 1.7/6 vs. 1.6/6) to deliver a best-since-premiere rating 12 weeks ago - since 10/11/16.

At 8:30 p.m., ABC's "American Housewife" built by 7% on its last original airing in Adults 18-49 (1.6/5 vs. 1.5/5) to tie its highest rating since mid-October - since 10/18/16.

At 9:00 p.m., ABC's "Fresh Off the Boat" grew by double digits to deliver its best numbers since its season opener (on 10/11/16) in Total Viewers (+13% - 4.4 million vs. 3.9 million) and Adults 18-49 (+17% - 1.4/4 vs. 1.2/4). "Fresh Off the Boat" was Tuesday's No. 3 comedy, outdelivering both of Fox's sitcoms in viewers and young adults.

At 9:30 p.m., ABC's "The Real O'Neals" built on its most recent original in Total Viewers (+6% - 3.3 million vs. 3.1 million) and Adults 18-49 (+11% - 1.0/3 vs. 0.9/3), marking its strongest performance in 7 weeks - since 11/15/16.

Projections Rationale:
Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 1/3/17.

Photo credit: ABC/ Richard Cartwright


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